Neuroscience & Psychology

Collective Stupidity: When Groupthink Goes Wrong and How to Put It Right

How epidemics of collective stupidity are threatening our world鈥攁nd how businesses, governments and other organisations can adopt powerful strategies for making better decisions

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Published:
May 4, 2027
2027
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The world is facing epidemics of collective stupidity鈥攁nd it may be our biggest problem since it prevents us from solving all of our other problems. Every news cycle provides fresh examples of nations and organisations full of smart people with smart technology acting in stupid ways鈥攃ountries that start wars without serious plans, companies that self-destruct and big groups of people that believe big lies. In Collective Stupidity, Geoff Mulgan provides an engaging new explanation for what鈥檚 going wrong and offers a host of practical steps that businesses, governments, nonprofits and organizations of all kinds can take to avoid the pitfalls of bad groupthink.

Collective Stupidity vividly tells stories of this phenomenon鈥攆rom Australia鈥檚 war against emus and China鈥檚 battles against sparrows to financial bubbles and conspiracy theories about chemtrails. These aren鈥檛 just large-scale versions of individual stupidity. Rather they鈥檙e often fueled by benign or rational intentions: our desire to save mental energy, our need to be liked and our hunger for a world that makes sense. But there are concrete steps organisations and whole societies can take to immunize themselves against the worst of collective stupidity. The key is tapping the power of metacognition: methods for thinking better about how we think, including ways to use AI to make us collectively smarter rather than dumber鈥攁nd ways for countries to learn from their mistakes.

Collective stupidity isn鈥檛 inevitable. But it needs to be systematically and deliberately designed against if we are to realise our collective intelligence. This book shows the way.