Advertising and a Democratic Press
Hardcover
Paperback
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- Sale Price:
- $28.70/拢24.50
- Price:
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$41.00/拢35.00 - ISBN:
- Published:
- Jul 14, 2014
- Copyright:
- 1994
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly 鈥渙bjective鈥� information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.
Originally published in 1994.
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