Autonorama: The Illusory Promise of High-Tech Driving

The danger of a driverless future built on false promises鈥攏ow with a new preface and afterword and a revised introduction by the author

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Published:
Apr 6, 2027
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8 figures
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鈥淭he foundation has been laid for fully autonomous,鈥 Elon Musk announced in 2016, when he assured the world that Tesla would have a driverless fleet on the road in 2017. 鈥淚t鈥檚 twice as safe as a human, maybe better.鈥 Promises of technofuturistic driving utopias have been ubiquitous wherever tech companies and carmakers meet.

In Autonorama, technology historian Peter Norton argues that driverless cars cannot be the safe, sustainable, and inclusive 鈥渕obility solutions鈥 that tech companies and automakers are promising us. The salesmanship behind the driverless future is distracting us from investing in better ways to get around that we can implement now. Unlike autonomous vehicles, these alternatives are inexpensive, safe, sustainable, and inclusive.

Norton takes the reader on an engaging ride鈥攆rom the GM Futurama exhibit to 鈥渟mart鈥 highways and vehicles鈥攖o show how we are once again being sold car dependency in the guise of mobility. He argues that we cannot see what tech companies are selling us except in the light of history. With driverless cars, we鈥檙e promised that new technology will solve the problems that car dependency gave us: Zero crashes! Zero emissions! Zero congestion! But these are the same promises that have kept us on a treadmill of car dependency for eighty years.

Now with a new preface and afterword and a revised introduction by the author, Autonorama is hopeful, advocating for wise, proven, humane mobility that we can invest in now, without waiting for technology that is forever just out of reach. Before intelligent systems, data, and technology can serve us, Norton suggests, we need wisdom. Rachel Carson warned us that when we seek technological solutions instead of ecological balance, we can make our problems worse. With this wisdom, Norton contends, we can meet our mobility needs with what we have right now.