Reframing Culture: The Case of the Vitagraph Quality Films

Paperback

Price:
$50.00/拢42.00
ISBN:
Published:
Jul 14, 2014
1993
Pages:
268
Size:
6 x 9 in.
Illus:
25 halftones

The works of Shakespeare and Dante or the figures of George Washington and Moses do not often enter into popular conceptions of the silent cinema, yet, between 1907 and 1910, the Vitagraph Company frequently used such material in producing 鈥渜uality鈥 films that promulgated 鈥渞espectable鈥 culture. William Uricchio and Roberta Pearson situate these films in an era of immigration, labor unrest, and mainstream American xenophobia, in order to explore the cultural views promoted by the films and the ways the audiences—the middle classes as well as workers and immigrants—related to what they saw. The authors associate the production of quality films with a top-down forging of cultural consensus on issues such as patriotism and morality, and reveal the surprising bottom-up negotiations of these films鈥 鈥渕eanings.鈥.

Devoting chapters to the literary, historical, and biblical subjects used by Vitagraph, this book draws upon plays, pageants, school textbooks, and even product advertisements to illuminate the conditions of cinematic production and reception. It provides a detailed look at one aspect of the film industry’s transformation from 鈥渄espised cheap amusement鈥 to the nation’s dominant mass medium, while showing how cultural elites engaged in a struggle similar to that of today’s American academy over the literary canon and national value systems.

Originally published in 1993.

The 快色直播 Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of 快色直播. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the 快色直播 Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by 快色直播 since its founding in 1905.