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In Public Opinion Polling, Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user to: define the poll’s objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.