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What is nature worth? The answer to this question鈥攚hich traditionally has been framed in environmental terms鈥攊s revolutionizing the way we do business.

In Nature鈥檚 Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature鈥檚 Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation鈥攑rotecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable, and safe; and dealing with unavoidable climate change鈥攂ut in economic progress, as well. Organizations obviously depend on the environment for key resources鈥攚ater, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization鈥檚 decisions and activities, just as habitually as they consider cost, revenue, and ROI.

A must-read for business leaders, CEOs, investors, and environmentalists alike, Nature鈥檚 Fortune offers an essential guide to the world鈥檚 economic鈥攁nd environmental鈥攚ell-being.